Executive Summary

Video in the enterprise is growing by leaps and bounds. We estimate that over 50,000 additional video endpoints are added within enterprises every quarter. These endpoints run the gamete from high end telepresence suites to high definition group conferencing units to video kiosks. And, this does not count desktop and mobile video that are also beginning to emerge on laptops, smartphones and consumer devices used by business professionals.

So how do organizations deal with this massive influx of new video capabilities? In spite of the fact that most enterprises still deploy video as a standalone capability, recent market research indicates that enterprises are increasingly recognizing the need to integrate video in with the rest of the enterprise communications fabric; that is, to create an integrated, unified communications infrastructure that includes all of the communications capabilities people need while providing them in an easy to use and consistent way. To obtain the greatest benefit from these individual components, enterprises are moving toward unified communications environments in which phones can call video units; IM sessions can escalate to voice, video, and data conferences; and users can seamlessly and effortlessly utilize any communications mechanism available to them.

Companies deploying video can leverage for key advantages when the video solution is tightly integrated in a unified and consistent way with the enterprise’s unified communications environment: reduced management overhead, consistent user experiences across devices, higher quality of service, easier integration into line of business applications. The better unified communications architectures allow for SIP-based video and telephony devices to seamlessly join in while continuing support for investments in legacy H.323 and H.320 systems. Integrating control of the video endpoints into the domain of the enterprise unified communications call control server removes the silos between enterprise telephone systems and enterprise video systems while providing a consistent calling and user experience.

One powerful architecture for integrating video with the rest of the unified communications infrastructure is Avaya Aura Aura allows full integration of legacy H.323 and H.320 video units with newer SIP-based group, telepresence, and even desktop video solutions, all through a common and consistent calling model. Using such a solution makes management of the entire unified communications solution less onerous for the IT staff while providing a consistent user experience across video devices. Avaya’s video network operations centers can help enterprises create a cogent video strategy while providing strategic guidance about best practices for integrating video with the enterprise communications infrastructure.They can also provide deployment services as well as solution management and monitoring after an integrated video solution has been installed.

In this white paper we discuss the video solutions available today and provide a snapshot of the current video market. We discuss how video can be integrated with the unified communications environment, why this is a good idea, and the benefits that organizations will get by creating a unified communications strategy that includes video. We provide the ROI and customer evidence to illustrate that video-enabled unified communications is useful to real businesses. We close with compelling examples in which video is integrated with voice and collaboration as part of an overall unified communications framework.

Contents
Executive Summary ..... 2
Enterprise Video: the New Normal for Business Communications .....4
The World Wide Web of Enterprise Video ..... 6
Working Smarter Not Harder ..... 8
Unified Communications Focuses on the User Experience ..... 8
Unified Communications Compliments Virtualization and Centralization...... 9
Architecting a Unified Communications Solution ..... 10
Avaya’s Video Services Wrapper and VNOC Services ..... 12
What do Customers Say? .....15
Conclusions ..... 18
About the Author .....19
About Wainhouse Research .....19
About Avaya .....19

video solution - the compelling case for video telephony in unified communications - v10 - final (3-30-09).pdf

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